One Page Feasibility Study

Before you start up your business, you need to know that it has a chance to succeed. A feasibility study can let you know whether or not your business plan is viable. You'll want to address the following categories:

Products and Services

• What is/are your service(s) or product(s)?
• What is it made of? How much does it cost to make and how much of it do you make per month or year?
• How have you or will you make sure that it's safe, durable and up to code?
• How is this service being offered? How is it accredited?
• R&D and technical specs
• How is it available to customers?

Target Market

• Market levels over the last several years
• Viability of the average business in this field in this market
• Demographic (age, gender, income, location, spending frequency, spending amount)
• Benefit(s) of service/product to customers

Industry

• Competitor information
• Product/service compared to competitors
• Supply and demand
• General trends and relevant factors
• Critical risks, environmental factors, tests to run

Plan

• Business and pricing strategy
• Sales and distribution strategy

Operations

• Management, employees, shareholders, outsourcing, distribution
• Location, space specs, supply sources
• Levels of experience, education, accolades
• Copyrights, trade, advertising

Growth

• What new products/services are you planning to develop/offer? How will you go about it and how much will it cost?
• Are you looking into a second or different location? Where?

Finances

• Projections (income, cost benefit, balances, cash flow)
• Funding required
• How will the money be allocated?
• Revenue streams and projected amounts
• Monthly costs and projected amounts