A business owner with a small public relations and promotions budget can use this handy checklist to assemble their own press kit to send to media and news outlets when seeking publicity.
Sample text from Media Publicity Kit Checklist:
You might include...
…press release about the business or product launch
…press release with a “news hook”—something new
…press release about an upcoming event
…fact sheet on company background, including mission
…company spokesperson contact information
…contact info for interview subjects, from front lines to CEO
…quotes from company sources and clients
…high-resolution photos of products, people, and events
…high-res JPG or PNG of company logo w/ branding guide
…list of commonly asked questions and their answers
…statistics and research to back up any industry claims
…links to company website and social media pages
…clips of past media coverage
…boilerplate description of business, products, etc.
