1.0 Executive Summary
The grant request of $200,000.00 will be put to use in the following manner:
• Business growth.
• Salary increase for employees.
• Pay off remaining debt.
• Increase advertising campaign.
• Purchase a new van.
• Licenses and insurance.
By focusing on its strengths, its key customers, and the underlying values they need, [COMPANY NAME] will increase sales to more than $110,000 in three years, while also maintaining the gross margin on sales, with a focus on cash management and working capital.
This business plan leads the way. It renews our vision and strategic focus: adding value to our target market segments, and reinforcing our ties with businesses in our local markets. It also provides the step-by-step plan for improving our sales, gross margin, and profitability.
This plan includes this summary, chapters on the company, products and services, market focus, action plans and forecasts, management team, and the financial plan.
1. Sales of $60,000 in 2010, $85,000 in 2011 and $110,000 in 2012.
2. Gross margin higher than 30% on alarm products.
3. Full capacity by year end 2010.
4. Expansion of services by year end 2010.
5. Add additional employees.
6. Purchase a new van.
[COMPANY NAME] is a home and business security alarm company with a continued legacy as a leading home and business alarm system supplier that provides reliable security solutions for your family and home, as well as business security systems and builder security and technology solutions.
Other offerings include intercoms, cameras, data & cable and access gates.
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