1.0 Executive Summary
The purpose of this Business Plan is to:
1. Set a course for the Company's management to successfully manage, operate, and administer the business.
2. Inform financing sources of the capital requirements being requested by the Company, in addition to its history, its projected future, and how the requested funding would give the Company the ability to add value to the local economy, generate tax revenues for local and federal government, and help put people back to work.
[Company Name] is a start-up venture located in [COUNTY] County, [STATE]. It offers beauty supply products to customers interested in hair pieces and wigs, cosmetics, hair treatment, beauty appliances, accessories, etc. The Company will have a highly visible storefront location to attract walk-in customers as well as members of its community. Furthermore, [Company Name] will expand its exposure through effective marketing as well as introduce the area to market segments that have not yet discovered the Company.
[Company Name]'s target market strategy is based on becoming a destination for people who are looking for exceptional cosmetic, hair pieces, accessories and beauty supply products. These customers prefer certain quality of products and services, and it's the Company's duty to deliver on their expectations.
In addition to diligently following this Business Plan to maintain the safeguards for successful business operations and achieve the financial projections herein, the current financial plan of [Company Name] includes obtaining funding through one of many financing programs in the amount of $80,000. The Company hopes to secure the requested funds sometime in the third/fourth quarter of 2011. It will use the funding to do advertising; cover legal, rent and store decoration expenses; purchase equipment, materials, and miscellaneous items. The Company's revenue is projected to increase during the next three years, from $300,000 to 650,000, while its monthly break-even stands at $21,719.
The major focus for grant funding is as follows:
1. The Company is a minority owned business
2. It will provide local jobs within its community
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