1.0 Executive Summary
Introduction: COMPANY NAME is a start-up managed by OWNER'S NAME. She has several years in extensive experience in the child care industry, and has maintained excellent reputations in this same industry. In addition, OWNER'S NAME is capable of handling the sales/management and finance/administration areas, respectively.
Company/Service: COMPANY NAME, a start-up company, is a mid-size child care facility serves children from 6 weeks to ten years of age. Services includes teaching tools to prepare the children for the public school systems, provide a safe and secure environment, and providing the parents with an excellent place where their children can be taken care of. COMPANY NAME will succeed by offering its clients' children a safe and secure care environment, and close personal attention. The goals of the center are dual-sided: to help parents feel good about the care of their children, and to make it a safe, educational, and fun experience for the child. COMPANY NAME's competitive edge is the facility's effort in obtaining all appropriate licensing and certifications. Additionally, thorough pre-hire background screenings are performed on all individuals before hired for employment.
The Market: There are an increasing amount of families who have become dependent on two incomes, which has created the necessity of the child care industry. There are over 200 facilities in the area that provide similar services; each of these has a large client base, and a lucrative business. There is no doubt that there is room in the market for a high quality child care facility. COMPANY NAME will provide day care services to a new and growing west end of [CITY], [STATE]. The population growth rate in the West [CITY] area of [COUNTY] County has double in the past 10 years and currently continues to grow along with commercial businesses. With this business growth it will lead to an anticipated population growth. There are many centers that provide quality care for children in the same area as COMPANY NAME. The company is confident that this will be a successful venture because of the quality of its managers and the capability of its Care Staff. Day care centers within a 5 mile radius of the COMPANY NAME location do not provide meals (breakfast & lunch) they only serve snacks. Parents are required to bring sack lunch for their child. With COMPANY NAME's below average childcare fees and providing hot meals this will differentiate them from surrounding child care centers
Financial Considerations: The current financial plan for COMPANY NAME is to obtain grant funding in the amount of $300,000. The grant will be used to purchase and build-out a child day care facility.
The major focus for grant funding is as follows:
• 100% Women owned
• Build-out facility with new green child safe equipment
• Help the underprivileged local community with daycare
• Child development programs
The objectives for the first three years of operation include:
• To create a service based operation whose primary goal is to exceed customer's expectations.
• To increase the number of client each year
• To develop a sustainable, profitable, start-up business
COMPANY NAME is a start-up managed by OWNER'S NAME. She has several years in extensive experience in the child care industry, and has maintained excellent reputations in this same industry. In addition, OWNER'S NAME is capable of handling the sales/management and finance/administration areas, respectively.
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