1.0 Executive Summary
COMPANY NAME is a long-term enterprise that was established in [CITY], [STATE] in 1976 as a sole-proprietorship company currently owned by OWNER'S NAME The company will provide dry cleaning, laundry, and garment alterations, offered with regular drive-through pick-up services. The company will has a production facility, but will still need a retail shop because of our pick-up and delivery service. However, we will need delivery vans, and customer service trained drivers.
Customers can choose payment either at the time of each delivery, or by monthly credit card billing. At the end of each month the company will send statements to each contract customer, itemizing service fees and the charge for the service to their credit cards for payment.
The business provides a new door-to-door dry cleaning, laundry and clothing alteration service in [CITY], [STATE] and surrounding neighborhoods that will surely attract customer attention. Working customers may find this service is convenient for them and want to try it. If they are satisfied with the service quality they will likely become repeat customers. When the patronage happens continuously, they become loyal customers of the service. These customers will recommend COMPANY NAME to their friends and coworkers. As more and more customers use this service, COMPANY NAME image is enhanced and we will gain more and more market share.
COMPANY NAME is seeking to attain grant funding in the amount of $250,000 in order to expand business operations, implement a larger advertising campaign and primarily to upgrade to green-technology equipment. Sales forecast gradually increase over the year 2011. COMPANY NAME projects modest net profits the first year. The company's second and third year net profits are expected to grow substantially.
In providing laundry and garment alteration services for customers in the [CITY], [STATE] area, COMPANY NAME aims to:
• Establish sustainable business by the end of the first year after attaining grant funding
• Have first year total sales in excess of $324,000
• Producing net profits
COMPANY NAME will offer dry cleaning, laundry, and clothing alteration services with free home pickup and delivery. The company's high quality and convenience will save time for working customers.
1.3 Keys to Success
1. A comprehensive marketing strategy will be the key to success of the business.
2. It is important to remember that the target customers have money and want to be provided high quality service; therefore, they will only use this service if they are entirely satisfied.
3. Furthermore, the hours of operation must be convenient and service completion must be timely in order that customers are not harried after a long day working.
2.0 Company Summary
COMPANY NAME is an enterprise established as a limited liability company in [CITY], [STATE]. The company provides dry cleaning, laundry, and garment alterations, offered with regular home pick-up and delivery services. However, COMPANY NAME will need delivery vans and customer service trained drivers. Cleaning equipment will be leased with accompanying maintenance contracts.
2.1 Company Ownership
The proposed legal form of business is a limited liability company, wholly owned by OWNER'S NAME. The owner/founder is the director and handles the bookkeeping responsibilities.
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