1.0 Executive Summary
COMPANY NAME is a fully licensed and insured sole-proprietorship founded in 2004 as a full-service, custom sundeck installation company, servicing the [CITY], [STATE], area, including, but not limited to the counties of [COUNTIES]
Although the company is small in operations it is not without a solid foundation. The owner, INSERT NAME , exercises over thirty years of experience in the carpentry field and was afforded higher education in the field of theatrical arts with primary emphasis in stage design and construction, a field in which the words 'precision' and 'quality' go hand-in-hand.
It is with this same precision and quality along with his desire to provide consumers with the highest quality custom sundecks for a minimal investment that INSERT NAME employs only the best craftsmen to assist him in the installation of his custom decks. COMPANY NAME installation crews rank among the highest of quality craftsmen money can buy and perform sundeck installations in a timely manner thus saving labor costs for the consumer.
The company will seek to provide its services in the timeliest manner and with an ongoing comprehensive quality-control program to provide 100% customer satisfaction. The company's owner sees each contract as an agreement not between a business and its customers, but between partners that wish to create a close and mutually-beneficial long-term relationship. This will help to provide greater long-term profits through referrals and repeat business.
Company sales are forecast to be $134,800 in 2010, $250,000 in 2011, and $425,000 in 2012. The company plans to hire an additional installation crews in 2011, 2012, and 2013. Once the needed installation crews are in effect it is anticipated that the sales will continue to increase at a minimum of 20-25% in 2013 and level off in coming years.
The company has applied for grant funding in the amount of $400,000, COMPANY NAME plans to use the funds as follows:
• Purchase current or new location
• Purchase Equipment
• Hire additional employees
The objectives of COMPANY NAME are to:
• Expand service area of the company.
• Create a service-based company whose primary goal is to exceed customers' expectations.
• Increase its number of customers served by 3% per year.
• Operate a sustainable business, being maintained by its own cash flow.
The mission of COMPANY NAME is to construct top-quality decks to the specifications of each customer's unique request. The company will strive to attract and maintain customers by providing services in the timeliest manner to provide 100% customer satisfaction. COMPANY NAME's services will exceed the expectations of its customers.
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