1.0 Executive Summary
COMPANY NAME is an established fabrication business. The Company is engaged in the production of aluminum boat docks in accordance with the designs and concepts of the customer. The company is dedicated to providing the highest quality workmanship, meeting the agreed delivery dates, and executing the custom work exactly in accordance with the customer's concept. The focus of this business plan is to identify its future target clients, explain its marketing strategy, and to expand company operations and marketing so it can substantially increase profitability.
[PLACE] is in [COUNTY] County and lies at the north end of the east branch of [NAME] Lake, one of the [NAME] Lakes. The name is an invention of the early settlers for their community. It is derived from the shortening of "[STATE] Yankee".
COMPANY NAME was established in 1983 as a sole proprietorship and is owned by INSERT NAME has over 35 years of experience in the metal fabrication industry and during this time has developed a reputation of excellence and quality work.
COMPANY NAME manufactures and sells aluminum boat docks and also performs other welding and fabrication services for truck bodies and commercial equipment.
The US fabricated metal parts manufacturing industry includes about 55,000 companies with about $340 billion in combined annual revenue. Major companies in specialty segments include Ball Corporation, Flowserve, Mueller Industries, Snap-On, and The Timken Company. Because of the special manufacturing processes involved for individual parts, most companies make a limited range of products. The industry as a whole is fragmented: the largest 50 companies account for about 20 percent of revenue. But concentration can be high in industry segments such as boiler, cutlery, metal can, and spring manufacturing.
COMPANY NAME seeks to gain its market share in the following target markets: Marinas in [NAME] Lakes (boat owners), Commercial Customers, Agricultural Entities, Local Municipalities, and Lake [NAME] (boat owners)
The marketing research and tailored marketing strategy described in this business plan will result in sales revenue of $210,000 in 2011, increasing to $375,000 in 2013.
The cash flow for COMPANY NAME shows adequate provisions for ongoing expenses to meet the needs of the company as the business expands operations.
The purpose of this plan is to attain grant funding in the amount of $271,000 to purchase new equipment, expand building, create website, advertising, hire new employee, and purchase inventory.
The major focus for funding is as follows:
1. Small fabrication company
2. Hire a new employee; the Company will look to hire veterans, minorities and the unemployed
3. Building Expansion- Company to double the size of the facility for operations.
4. Purchase new equipment
5. Company recycles scrap material
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