1.0 Executive Summary
COMPANY NAME is an upscale gentlemen's fashion necktie and bowtie online retail store with another agenda in mind aside from fashion; a charitable initiative worldwide focused on education. COMPANY NAME was organized and operates from [INSERT TOWN], USA. COMPANY NAME will be able to offer a wide selection because the Company has ready made, semi-custom and full-custom options.
COMPANY NAME offers custom neck ties and bow ties. The Company provides a multitude of fabrics to choose from. Perfect for a party, special occasion, wedding or individual. For each and every custom tie we apply the threads for threads modus operandi.
Privately owned and operated by OWNER'S NAME, COMPANY NAME is a newly established online retail store offering stylish, eclectic and high fashion men's ties to consumers wanting to make a classy, sophisticated fashion statement while at the same time indirectly helping provide children with school uniforms in another part of the world.
The objectives for the first three years of operation include:
1. To expand the men's high fashion accessory-based online retail store whose primary goal is to exceed customer's expectations.
2. To increase the number of clients served by 20% per year by serving an unmet need with outstanding selection and customer service.
3. To expand the business, surviving off of its own cash flow.
COMPANY NAME'S mission is to provide men with an upscale selection of neckties and bowties and outstanding customer service. COMPANY NAME exists to not only attract and maintain customers; the Company also gives back to underprivileged children with every tie purchase. When COMPANY
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