1.0 Executive Summary
COMPANY NAME is a full-service beauty salon dedicated to consistently providing high customer satisfaction by rendering excellent service, quality products, and furnishing an enjoyable atmosphere at an acceptable price/value relationship. The company will also maintain a friendly, fair, and creative work environment, which respects diversity, ideas, and hard work.
Mission: To supply services and products that enhances our clients' physical appearance and mental relaxation.
To achieve the company's objectives, COMPANY NAME is seeking grant funding in the amount of $150,000. This grant will be attained and used to pay for building expenses, equipment, supplies and inventory of the salon located in [CITY], [STATE].
COMPANY NAME's objectives for the first three years of operation include:
• The creation of a unique, upscale, innovative environment that will differentiate COMPANY NAME from other local beauty salons.
• Educating the community on what the company has to offer.
• The formation of an environment that will bring people together in a common forum.
• Excellent service and beauty retail items at a reasonable price.
COMPANY NAME aims to offer excellent and superior service at all times. Close personal attention to customer is essential to providing a quality experience for customers; therefore, adequate personnel will be hired to ensure each customer has the proper attention in the COMPANY NAME salon.
1.3 Keys to Success
The keys to success in our business are:
• Location: providing an easily accessible location for customers.
• Environment: providing an environment conducive to giving relaxing and professional service.
• Convenience: offering clients a wide range of services in one setting, and extended business hours.
• Reputation: reputation of the owner and other "beauticians" as providing superior personal service.
2.0 Company Summary
COMPANY NAME will, upon commencement of operations, sell a wide range of beauty services and products. The company will provide quality hair services, along with top lines of beauty products. What will set COMPANY NAME apart from the competition is the company's commitment to providing all of these services in one convenient location.
2.1 Company Ownership
COMPANY NAME is a sole proprietorship registered DBA by owner OWNER'S NAME in [CITY], [STATE]. Some thought has been given to incorporating COMPANY NAME, but a decision has not yet been reached.
2.2 Start-up Summary
After spending several months searching for a salon to purchase, the owners decided to start a salon from the ground up. The start-up capital will be used for the design, leasehold improvements, and equipment of the salon.
3.0 Products and Services
COMPANY NAME is considered an upscale full-service beauty salon. The company will offer a wide range of services that include:
• Hair: cuts, relaxers, perms, colors, shampoo, conditioning, curling, reconstructing, weaving, and waving.
• Skin Care: European facials and body waxing.
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