Ice Cream Parlor Business Plan

1.0 Executive Summary

[COMPANY NAME] was established in [DATE] and is located in [LOCATION]. [COMPANY NAME] is a family managed restaurant whose owner, [NAME], brings over 15 years of managerial experience in the Restaurant Industry. [COMPANY NAME] serves homemade recipes including Breakfast, Lunch and Dinner and is open from 6:30 am until 9:00 pm seven days a week. [COMPANY NAME] is a full-service family restaurant and ice-cream parlor resembling a country-style kitchen that is clean, family friendly and geared towards social and business gatherings. The decor is a genuine Americana theme including white lace curtains, ivy stenciling, handmade patriotic hangings, an old wooden radio, a soda fountain, nostalgic pictures of Coca-Cola bottles and classic cars. There is no similar dining experience within [COUNTY] County. [COMPANY NAME] is favorably located off a highly traveled intersection [ADDRESS] just minutes from a 232 acre Park and Recreation Complex. The restaurant contains approximately 1,200 square feet of commercial space with 60 parking spaces available on site.

The affordable menu features classic hometown recipes from burgers and soups to milkshakes and banana splits. Seating capacity in the restaurant is 65, including 12 barstool seats at a counter. There is a large outdoor deck covered by a canopy, which can accommodate an additional 25 customers. The restaurant hosts community events including, after-school functions, sports team functions, outdoor movies, and a weekly Sunday old-fashioned classic car show. The restaurant prides itself on customer service and community involvement.

Clearly the competitive edge of [COMPANY NAME] is its reputation for quality food and affordability. The homemade recipes are fresh, the portions are large and the desserts are delicious. In addition, the clean atmosphere creates an inviting and comfortable meeting place for individuals and groups, which is conveniently located with ease of access.

[COMPANY NAME] is seeking grant funding in the amount of $500,000. The funding will be used to cover building expansions and updates, new equipment, and to hire additional staff. Based on the detailed financial projections, [COMPANY NAME] future sales for Year 1, Year 2 and Year 3 are expected to be $167,651, $250,000 and $300,000.

1.1 Objectives

[COMPANY NAME] has three main objectives:

1. To be rated one of the top sit-down dining restaurants in [COUNTY], [STATE].

2. To support the local youth in [COUNTY], [STATE].

3. To accomplish annual gross sales of $160,000 in 2010; $250,000 in 2011; and $300,000 in 2012.

1.2 Mission

The mission of [COMPANY NAME] is to provide an inexpensive eatery for families on the go throughout the county of [COUNTY], [STATE]. In turn, the Restaurant's mission is also to give back to the community by creating employment opportunities for high-school students, college students and stay-at-home mothers; subsidizing programs and sports activities that are in jeopardy of being deleted from high-school curriculum; and contribute to local organizations like the Glee Club and others that are in need of assistance.

1.3 Keys to Success

The keys to success of the Restaurant are as follows:

1. Good hometown cooking

2. Affordable prices

3. Daily community activities

4. Commitment towards youth and school activities

2.0 Company Summary

[COMPANY NAME] was established in April 2010 and is located in the City of [CITY], [STATE] at the [PLACE]. [COMPANY NAME] is a family managed restaurant whose owner, [NAME], brings over 15 years of managerial experience in the Restaurant Industry. [COMPANY NAME] serves homemade recipes including Breakfast, Lunch and Dinner and is open from 6:30 am until 9:00 pm seven days a week. [COMPANY NAME] is a full-service family restaurant and ice-cream parlor resembling a country-style kitchen that is clean, family friendly and geared towards social and business gatherings. The decor is a genuine Americana theme including white lace curtains, ivy stenciling, handmade patriotic hangings, an old wooden radio, a soda fountain, nostalgic pictures of Coca-Cola bottles and classic cars. There is no similar dining experience within [COUNTY]. [COMPANY NAME] is favorably located off a highly traveled intersection just minutes from a large Park and Recreation Complex. The restaurant contains approximately 1,200 square feet of commercial space with 60 parking spaces available on site.