1.0 Executive Summary
COMPANY NAME is a start-up organization that provides an extremely valuable and sought after medical assistance service to a growing population of elder and physically impaired in 8 different counties in the state of [STATE]. COMPANY NAME will succeed by providing peace of mind for clients and their families through an otherwise difficult time in their lives. Whatever needs to be done to serve in the best interest of the individual/needy, COMPANY NAME coordinates and manages it and is available 24hr/7 days a week.
The type of service that COMPANY NAME is providing is almost non-existent from the private sector in the region that the business is operated. There are government agencies on the county, state levels that provide the same services that COMPANY NAME will be providing. The long delays, lack of personal attention, and quality of service provided by these agencies leave the market wide open for private involvement.
COMPANY NAME will employ many strategies to differentiate themselves from the existing market. The largest of these is differences will be the sincere concern for the client's well being on every level. Bench marking customer service is the way COMPANY NAME will corner the market of the industry that is in desperate need of their services.
COMPANY NAME will be concentrating on two different target customer segments. The first is the elderly. This group is forecasted to account for 95% of the business. The group is growing as the rate of baby boomers continue to rise in age. The second group of clients is the ailing or physically impaired. This group is difficult to speculate growth, but will always be a continued source of new clients.
The Management Team
COMPANY NAME will be lead by an industry veteran, owner and president INSERT NAME. INSERT NAME has years of experience in every facet of the industry from care giving, consultation to billing and discharge planning. During her tenure at [COMPANY] center she coordinated all aspects of testing and doctor and nursing appointments and managed tracking and statistics for bone marrow transplant management. This makes her and her appointed officers the best candidates for the start-up of the company.
COMPANY NAME is an exciting opportunity that provides a desperately needed service to the communities in 8 different counties in [STATE]. COMPANY NAME will reach sustainable profitability by the 2nd year of business operations. Through a combination of well-priced services and unbeatable customer service as well as a seasoned management team, COMPANY NAME will quickly gain market share and a reputation as a premier health care consultation and service firm.
The business plan will outline in the following sections the funding needs for COMPANY NAME to open in January of 2011. First two months rent along with all utility hook fees; $4,500. Professional fees for insurance, legal, accounting, IT Consulting, and Marketing Consultant for first phase of advertising campaign for $49,500; building expenses, computers, fax, printer, copier, starting office supplies for $18,000; office furniture for $5,000; handicap van and car for staff for $80,000; starting cash balance $40,000 with an addition funds raised for $203,000. The total funding for start-up is $400,000.
COMPANY NAME has four community driven objectives:
1. Help people who are in need stay in their home environment instead of costly facilities.
2. Streamline services and communications in the health/medical field by providing professionals such as doctors, nurses, therapists, rehabilitation facilities, and nursing homes better care alternatives and services for care management.
3. Provide opportunities for the community to serve individuals and their families to maximize mental, emotional, physical, and spiritual health.
4. Save tax payer dollars from wasteful spending on duplicate health and medical care by providing comprehensive health care management.
The mission of COMPANY NAME is to provide quality, comprehensive and loving health care coordination and medical management services for the elderly and/or sick. This service assists not only individuals, families and care givers, but also doctors, nurses, therapists, hospitals, nursing and rehabilitation facilities and assisted living communities.
Quality, compassionate COMPANY NAME coordinators manage the individuals in the home environment, maximizing mental, emotional, physical and spiritual health and happiness.
Financially prudent, COMPANY NAME seeks to decrease wasteful spending from disjointed health care and duplications of services. This has cost our nations billions of dollars. Our goal is to provide smart, innovative, comprehensive health care coordination and management which will decrease private, public and government spending.
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