1.0 Executive Summary
COMPANY NAME is an authentic and upscale pizzeria and restaurant and lounge to be located in the heart of [CITY], [STATE]. The restaurant will be located in the booming, and rapidly expanding area of the all time famous [CITY] and [CITY].
OWNER'S NAME has had much experience working in the restaurant industry as well as in business. He invested and helped launch the trendy restaurant and bar [BAR NAME] in [CITY] and has several other accomplishments under his belt.
[INSERT WORK EXPERIENCE]
OWNER'S NAME feels confident that COMPANY NAME will take the pizzeria experience to the next level. The purpose of this plan is to secure the best location for the business to operate, the ultimate environment for success and a mutually beneficial relationship between a well-run, upscale establishment and a historic, high foot-traffic location in the largest entertainment capital of the world.
COMPANY NAME's objectives for the first three years of operation include:
• Keeping food cost under 35% revenue.
• Keeping employee labor cost between 24-29% of revenue.
• Stay as a prime [CITY] up-scale pizza restaurant with excellent food and service.
• Averaging sales between $1,000,000-1,300,000 per year.
• Promote a trendy and very nice restaurant to both [CITY] locals and tourists alike.
• Residing and running operations in the historic [NAME] Building in central [CITY], [STATE].
COMPANY NAME will be providing a great establishment to eat and enjoy quality spirits, combining an intriguing atmosphere with excellent, interesting food. The mission is not only to have great tasting food, but have efficient and friendly service because customer satisfaction is paramount. COMPANY NAME wants to be the pizzeria restaurant choice for all families and singles, young and old, male or female. Employee welfare will be equally important to the company's success. Everyone will be treated fairly and with the utmost respect. COMPANY NAME wants employees to feel a part of the success of COMPANY NAME. Happy employees make happy guests.
The company will combine menu variety, atmosphere, ambiance and a friendly staff to create a sense of 'place' in order to reach the company's goal of overall value in the dining/entertainment experience.
COMPANY NAME also feels strongly about the importance of location. The company is seeking to reside in the available space in the majestic and historic [NAME] Building, located in [CITY], [STATE]. COMPANY NAME believes in the integrity of both the company and the [NAME] Building. The company feels that having said that, it would be a mutually beneficial relationship to both parties all around.
1.3 Keys to Success
• The creation of a unique and innovative fine specialty dining atmosphere will differentiate COMPANY NAME from the competition. The restaurant will stand out from the other restaurants in the area because of the unique design and decor.
• Product quality. Not only great food but great service and atmosphere.
• The menu will appeal to a wide and varied clientele. It is International with an interesting twist.
• Controlling costs at all times without exception.
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