Real Estate Business Plan

1.0 Executive Summary

Introduction:

[COMPANY NAME] is a well-established real estate sales office in the greater metropolitan area of [CITY], [STATE]. Part of the [COMPANY NAME] Real Estate group, this multi-faceted firm sells both residential properties and land over a five-county target market area which includes some of the most prestigious neighborhoods in the [CITY]/ [CITY] metro area. Although the recession of the past few years has resulted in a 40% decrease in market sales, both [NAME] were able to weather the storm and not only be some of the few who survived, but actually thrived and won market awards. They have a defined vision for the company and anticipate explosive growth as the market makes it return.

The Company:

[COMPANY NAME] is owned by full-time, licensed real estate partners and married couple [NAME]. As a company, they provide professional, confidential and personalized service for both home buyers and sellers, and have a successful track record in both sales and customer satisfaction.

In addition, [NAME] has earned certification as a Home Stager and a GREEN Designation from the National Association of Realtors. [COMPANY NAME] was one of the first real estate offices in the [CITY] market to earn this prestigious designation.

Both partners have the philosophy of making a sincere commitment to each client served and their personal demeanor often results in forming long-lasting relationships with many of the clients they serve.

The Owners:

[NAME] have been raising their three wonderful children in [CITY] since 2001, when they settled down into the area permanently. Through all of their business activities, they have taken the personal time to engage and become versed in all the activities, arts and sports available in their city.

A graduate of [STATE] Christian University, [NAME] is a high achiever with years of excellence in the business world. He had 13 years of experience in the field of Broadcasting; and worked his way up to VP and General Manager of the local CBS Television Station. He then parlayed his savvy business skills and extensive background in negotiating, into forming his own Real Estate business. He's a man who never gives up and does what it takes. He is also down to earth and very personable.

[NAME] stays involved with the community where he has coached in the [CITY] Youth Baseball Leagues for years, and now is the "Director of Coaching" for the [CITY] Youth Lacrosse League and he is also on the Board. [NAME] is known as "The godfather of youth lacrosse" in the school district in which he resides. He was coach of the first youth team that fielded only twelve players. Currently the youth program has over two hundred participants. When not working (which is not often because he's a bit of a workaholic) one can most likely find him on the Golf Course with son [NAME].

[NAME] graduated from [STATE] State University with a Bachelor of Arts in Communications and utilized her blend of savvy business skills, creative flair, environmental awareness, and interpersonal aptitude into one of the top real estate marketing firms in Phoenix before moving to [STATE]. Also actively involved in the community, [NAME] makes time for kayaking the lake with their children, playing piano or guitar, balancing her center with yoga classes, or taking the time to add to her ever-expanding book of poetry.

The Services:

[COMPANY NAME] provides comprehensive Listing and Buyer services for all residential properties and land in the greater [CITY] Metropolitan area. In addition, they are currently expanding into the "short sale" market. A short sale is when a homeowner has to sell their home and the market value of the home is worth less then what is owed to the bank. With the current economic conditions this has become an emerging market.

[COMPANY NAME] has become very astute at acquiring offers on these properties, negotiating directly with the bank to convince them to accept market value offers, and release the home owner from any long term obligation to the bank. This critical service helps distressed sellers get control of their lives and avoid foreclosure. Because of the vast amount of short sales homes in the current inventory there is also opportunities to acquire some of these short sales, fix the interior, and resell them to homebuyers.

The group also promotes GREEN real estate products and was one of the first real estate offices in [CITY], [STATE] to receive a GREEN designation from the National Association of Realtors. The company is actively involved in providing both home buyers and sellers with education on what features can increase energy efficiency, building concepts that promote "reduce and reuse", as well as environmental health concerns to promote use of low VOC products, etc.

The Market:

[CITY] was selected as the No. 2 Best Big City in "Best Places to Live" by Money magazine in 2006, and rose in rank to No. 3 in 2009. It was also noted as the "Greenest City in America" by MSN on their CityView Page. According to Travel & Leisure magazine, [CITY] ranks No. 1 on the list of cities with the best people, referring to the personalities and attributes of the citizens. [CITY] was also voted America's #1 College Town by the Travel Channel, as well as ranked the fifth-safest city to live in, with fewer than five murders per 100,000 people annually. A 2009 article by Forbes Magazine determined that [CITY] was the least stressful large metro area.

The [CITY] metropolitan area is ranked 38th nationally as the largest region and the City of [CITY] is ranked 16th. Growth rates the Greater [CITY] Region have been extraordinary over the years. The 1990's saw a 48% increase in population, with the metropolitan population of [CITY] increasing to over 1.5 million by 2006. The growth has been averaging at about three percent annually since the 2000 Census and has been recorded as high as 54% in some segments of the area.