1.0 Executive Summary
INSERT NAME, the proprietors of COMPANY NAME, own the building next to their other current business, INSERT NAME, which is located in [CITY], [STATE] in [COUNTY] County. INSERT NAME are requesting funding of $512,000 for building improvements, kitchen improvements and hiring a staff to open and establish a family-friendly sit-down dining establishment for the local residents and tourists traveling to the [CITY], [STATE] area. The necessity for [CITY] to have a full-service restaurant that delivers superior service and presents a menu indicative of the fare desired by the local community is something the town of [CITY] could use.
The trails within [STATE]'s [LOCATION] Trail system have only expanded to the [CITY] area within the last four years. The proprietors have the opportunity to take advantage of the highly visible location of the business at the trailhead of one of the trails. With the traffic that the trails generate and various other seasonal activities that attract potential customers to the area, being the only sit-down restaurant in [CITY] will contribute significantly to the continued success of COMPANY NAME.
The objective of COMPANY NAME is to obtain funding to open and establish a family-friendly dining establishment for the local residents and tourists traveling to the [CITY], [STATE] area.
It is COMPANY NAME's mission to offer a dining experience in a clean and friendly environment. It is also the company's mission to deliver superior service and present a menu indicative of the fare most desired by the local community at reasonable prices to customers.
1.3 Keys to Success
There are several key factors that will bring success to COMPANY NAME:
• One key to the success of COMPANY NAME is that it is the only sit-down restaurant in [CITY]. The menu and the ambiance of COMPANY NAME offers a dining experience that provides superior service in a family-friendly atmosphere that reminds customers of the history of the area as an old iron ore mining town.
• Location is the main ingredient to the success of establishing COMPANY NAME as the destination of choice in the area. The restaurant is situated across from 400 acres of city-owned land aptly named "Old Town". Over the last four years, this land has been developed for year round use by outdoor enthusiasts with trails for walking, jogging, mountain biking, snowmobiling, cross-country skiing, etc.
• The historic building in which COMPANY NAME is located is next to INSERT NAME, one of the local drinking establishments in [CITY]. INSERT NAME is owned by the proprietors of COMPANY NAME and construction is planned to connect the two buildings with the requested funding. With the connection to INSERT NAME, COMPANY NAME will benefit by use of the extension of the liquor license.
2.0 Company Summary
COMPANY NAME is a local, friendly, family-style restaurant. Situated in an historic building, the decor represents the town's iron ore industry history, including one wall with a large mural depicting mining operations and historical artifacts displayed throughout the interior. The restaurant offers a menu indicative of the fare most desired by the local community. COMPANY NAME serves a breakfast menu all day and features various daily and weekly specials such as a Friday fish fry, steak and lasagna nights and more. The restaurant is located in a highly visible spot at the end of a trailhead in [STATE]'s [LOCATION] Trail system. This city-owned land has been developed for year round use by outdoor enthusiasts and features trails for walking, jogging, mountain biking, snowmobiling, cross-country skiing, etc. and is currently utilized by several hundred people weekly.
2.1 Company Ownership
COMPANY NAME is a Subchapter C Corporation owned and operated by INSERT NAME in [CITY], [STATE] which is in the Upper Peninsula in [COUNTY] County. INSERT NAME have a history of being involved in the area for many years and they have been engaged in several other business ventures that have served the community. INSERT NAME also currently own and operate INSERT NAME, a local drinking establishment located in the building next to the restaurant.
2.2 Start-up Summary
The $24,600 of startup expenses for COMPANY NAME includes hiring and training costs for a restaurant manager and kitchen and dining room staff, pre-opening advertising, building permits, activation of utilities and any legal expenses that may be required prior to opening the business. The proprietors of COMPANY NAME already own the building and some of the assets required to operate a restaurant (dishes, glasses, tableware, etc.) have already been acquired. The remaining $487,400 of the requested $512,000 funding is earmarked for the kitchen improvements ($100,000); building improvements ($95,000); advertising ($20,000); and hiring of staff ($272,400) as described in the milestones table.
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