Business Plan Templates
Competitor Worksheet template



Sample text from Competitor Worksheet:

Competitor Worksheet

Competitor Assessment Worksheet

Use this template to guide to your analysis of your closest competitor or competitors.

  Competitor 1 Competitor 2 Competitor 3
Name of Competitor(s)      
       
Location      
       
Products or services offered      
       
Methods of distribution
(wholesale, retail, sales representatives, corporate sales)
     
       
Image      
Packaging      
Promotional materials      
Methods of advertising      
Positioning
(How customers perceive product or service)
     
       
Pricing structure      
       
Performance
(past and present)
     
       
Market share
(customers’ number, type, and location)
     
       
Strengths
(competitor’s advantages in the marketplace)
     
       
Weaknesses      
Other comments and notes      





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