This Competitor Worksheet can help you understand how you stack up against the competition.
Sample text from Competitor Worksheet:
| Competitor 1 | Competitor 2 | Competitor 3 | |
| Name of Competitor(s) | |||
| Location | |||
| Products or services offered | |||
| Methods of
distribution (wholesale, retail, sales representatives, corporate sales) |
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| Image | |||
| Packaging | |||
| Promotional materials | |||
| Methods of advertising | |||
| Positioning (How customers perceive product or service) |
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| Pricing structure | |||
| Performance (past and present) |
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| Market share
(customers’ number, type, and location) |
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| Strengths
(competitor’s advantages in the marketplace) |
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| Weaknesses | |||
| Other comments and notes |
