New Product Cover Letter

{Date}

To: {Name}

{Address}

{City, State, Zip}

Dear {Recipient},

I wanted you to be among the first to know about our new product, {Product}. This fills a longstanding need in the {space} space, which I know is of interest to you due to your {background or experience}.

A sample {prototype/product} will arrive via {courier/FedEx/etc.} in the coming {time period}. I’m excited to hear what you think.

Of course, we would be deeply honored if you would consider {investing in/promoting/stocking} our product. Regardless, please enjoy the {item} with no strings attached. I’m confident you will find it {useful/entertaining}.

Please don’t hesitate to reach out to me and my team if you have questions about the product, or our business model. Thank you very much for your time.

Sincerely,

{Sender}