City, State, ZIP:
I. TABLE OF CONTENTS
I. Table of Contents [page X]
II. Summary [page X]
III. Business Description [page X]
IV. Marketing Plan [page X]
V. Strategy and Operations [page X]
VI. Competition [page X]
VII. Building the Business [page X]
VIII. Money [page X]
I am starting a ______________ business that will sell ______________ or offer services for ______________. My customers will be ______________. To market to them, I will: ______________ and ______________. At first, I will need funds in the amount of ______________, which will go toward ______________.
III. BUSINESS DESCRIPTION
This business is part of the ______________ industry. I started it because ______________. I believe it can be competitive because ______________. My goals are to have ______________ in annual sales, serve ______________ customers, and ______________.
My research indicates that this business has growth potential due to ______________, and my approach makes it more likely to succeed because of specific strengths and skills such as ______________. My product or services is different from others because ______________.
IV. MARKETING PLAN
My marketing strategy, includes ______________ and ______________. I will reach my target customers by ______________.
Through these methods, it will become clear that my project or service is different from the competition because ______________.
V. STRATEGY AND OPERATIONS
I will run this business out of my home. I have researched, and I am confident that I will gain customers because ______________. My goal is ______________ in sales by the end of ______________. I expect to have ________ clients by that time.
The product or service will be offered at ______________. Payments will be made by ______________.
Our competition is ______________. The differences between our product or service and theirs is ______________. I expect to be competitive in this market because ______________.
VII. BUILDING THE BUSINESS
The product or service will be ready by ______________. My first marketing steps include: ______________.
My overall goal is to ______________ by ______________.
My monthly costs will be ______________, and my expected revenue is ______________. I will need to spend money on ______________, ______________, and ______________.
Startup funding will come from ______________. I will repay this money by ______________ at an interest rate of ______________.